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硅谷新风向：干掉“左滑右滑”，花钱买约会_我的网站

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    Aerial view of Shanghai's skyline Photo: VCGEditor's Note: 
An international metropolis on the shores of the East China Sea, a new migrant city rising from the Gobi Desert... China's cities embody a remarkable range of forms and efforts etched across a diverse range of landscapes, all of which is reflected in the everyday lives of ordinary people.
No two cities look alike, yet the standard by which we measure a city's warmth is familiar: Is there a place to rest safely? Is there a hot, decent meal to eat? Is there a corner where even the most vulnerable are treated with care and dignity? These seemingly small details are, in fact, what make a city truly moving.
The Global Times is launching a new series, "China City Talk." In this series, we explore cities across China, focusing on the everyday rhythms of life shaped by the human warmth of public policy and the quiet ways urban governance transforms individual lives. These stories offer one of the clearest windows into contemporary China.
Inside a historic red-brick building that houses a Party-mass service complex, run by a local grass-roots organization of the Communist Party of China (CPC), Kunqu opera enthusiast Li Qin rehearses with her retired friends. Many of the complex's spaces are open to the public, and in its elegantly old-fashioned hall, the arias of the classical opera float gently through the air.
At an AI-equipped community canteen for the elderly, a robotic arm skillfully prepares bowls of noodles. Affordable dishes line the serving windows, and 62-year-old Ao Yongjian, who lives nearby, joins the queue as he always does, choosing the dishes he likes.
In a mixed-use commercial block, a class at a rehabilitation center for children with autism is suddenly interrupted by a sharp cry from 9-year-old Xiaozheng (pseudonym). A volunteer beside him gently takes his hand and comforts him in a soft voice.
In Shanghai, scenes like these unfold almost every day, in every corner of the city. From some 12,000 Party-masses service complexes to more than 500 community elderly canteens and the city's first summer vacation care program for children with autism, this metropolis is responding to the needs of every single citizen with remarkable care and precision.
    A robotic arm cooks noodles at Hongqiao AI community canteen. Photo: Courtesy of the canteen
A shared home
With its photogenic looks and downtown location, a Party-masses service complex in the Jing'an district's Shimen Road No.2 subdistrict has gone viral on social media, drawing visitors from near and far almost every day.
Set beside Suzhou Creek, the service complex is made up of three century-old, red brick villas. After being restored in September 2025, many areas were reopened to the public free of charge. Residents now come here to read, chat, dance, and even play chess with AI robots.
There is also a "care station," which provides convenient services for couriers, delivery riders and other workers on the go.
At noon, courier Wang Jun stopped by to warm up his lunch and take a short break. He told the Global Times that, because he is always busy, he used to eat lunch squatting by the roadside, or grab a brief rest in the lobbies of some companies. "Now that this place is here, I can eat a hot meal at noon and get out of the rain when it pours," he said with a smile. "It feels like home."
Delivery rider Wang Shuwei first came here on a rainy day while delivering food. On her period at the time, she found the restroom, only to realize she had forgotten to bring a pad. Fortunately, a janitor pointed out that the "care station" offered free pads.
"At that moment, I thought, how can something be this good?" Wang said. She has since become a regular. "The words 'Party-masses service complex' used to sound like something that had nothing to do with me. But after coming here, I realized there are real services here, and the staff are all very kind."
Behind these services lies carefully conducted surveys of nearby residents.
According to He Hanqing, director of the service complex, the renovation began after more than 1,000 feedback forms were collected online and offline. "Many residents wanted the complex to be closer to Suzhou Creek. They wanted a community canteen, while some young people wanted a shared office space, and parents wanted areas to play with their children," she said. They then integrated indoor and outdoor spaces into a single design, extending the renovation to include the surrounding Suzhou Creek promenade and the space beneath nearby bridges.
Today, the service complex receives an average of 4,000 visits a day. More than 30 percent of visitors come from outside the local community, 12 percent are tourists from elsewhere in China, and 7.7 percent are from overseas, according to data provided by the complex staff. In this highly urban complex, where rent for commercial land is extremely expensive, the place has become a shared home for many.
"We are not doing the math in terms of economic returns, but in terms of public sentiment," He Hanqing told the Global Times. "It is worth it to open up precious land to the public for free."
Warming stomachs and hearts
Around 11 am in Shanghai's Hongqiao subdistrict, the aroma of freshly cooked food drifts out of a community canteen. Named a "community canteen for the elderly," it is actually open to everyone, not just seniors.
Through a glass wall, a robotic arm in the back kitchen deftly picks up a tray of washed vegetables and delivers it into an intelligent cooking chamber. Within minutes, stir-fried cabbage is ready to serve. Braised pork, zucchini with scrambled eggs… more than a dozen dishes stand neatly lined up across the counter
Opened in 2021, this is one of Shanghai's earliest AI community canteens. The dishes here are prepared by machines and an AI system. According to the canteen's manager, Dong Yong, the system contains more than 3,000 recipes and can precisely regulate oil and salt use. Beyond its AI features, the canteen also offers full traceability for its ingredients, from procurement to processing.
What really puts diners at ease, however, are the prices. A vegetarian dish costs 4.5 yuan (67 cents), meat dishes range from 6 to 9 yuan, and some specialty items sell for 12 to 18 yuan, according to a price list on the wall. 
Seniors aged 60 and above can enjoy discounts and subsidies. "A meal here costs me about 15 yuan on average - it's tasty and a good value," said resident Ao. Since retiring, Ao has come almost every day.
So how can the canteen turn a profit while charging below-market prices? He Junting, an official from the Hongqiao subdistrict, explained that the canteen is part of a government-supported partnership. 
The local government provides the venue rent-free, allowing the restaurant to pass on the savings to customers. "That's why the prices are so affordable," she told the Global Times.
After choosing her dishes, a 70-year-old resident surnamed Du sat down at a table and chatted with the Global Times as she ate. Her husband is in the hospital, leaving her little time to cook for herself, so she comes here for lunch four or five days a week.
"The food here is healthy and the prices are friendly. I don't have to bother buying groceries or washing dishes myself," Du said. "The government really has solved an important problem for us older people."
During lunchtime, white-haired seniors, office workers and cleaning staff alike share the same dining space, giving the canteen a lively, down-to-earth atmosphere. Whether powered by AI or run in more traditional ways, these affordable community canteens can be found in nearly every neighborhood across Shanghai - warming both stomachs and hearts.
    Accompanied by a volunteer, a child with autism plays with toys at Palm Star Children's Rehabilitation Service Center in Shanghai on July 30, 2026. Photo: Chen Xia/GT
Much love and care
This summer, Shanghai launched a pilot program for children with autism in three districts, including Changning, marking the city's first attempt at such a summer daycare service.
The Palm Star Children's Rehabilitation Service Center, a professional rehab facility for children with autism, is located in Changning. There, 10 children attend the program, with each child paired with a volunteer.
In the classroom, laughter mixes with sudden cries. When one child has an emotional outburst, a volunteer gently calms him down; when another seems lost in her own world, the volunteer stays by her side, guiding her patiently.
Xiaozheng has been diagnosed with autism spectrum disorder. When his mother fell ill and his father grew busy caring for her, his grandmother was left to look after him alone. In previous summers, Xiaozheng could only stay at home. This year, however, the summer vacation program gave the boy somewhere to go.
Each session of the program lasts three weeks and costs only 600 yuan - less than one-tenth of what a commercial institution might charge. For families like Xiaozheng's, which are struggling financially, this fee is covered by the local government.
In Shanghai, children with physical, intellectual or mental disabilities also receive annual care and living subsidies.
Caring for children with autism is a lifelong process, and summer vacations have long been a gap in that support, said Chu Lin, director of the center. She explained that the program is the result of joint efforts from government subsidies, social organizations and donations from caring enterprises. "Every child has the right to education. By learning here and practicing simple daily living skills and social interaction, we hope their situation can gradually improve."
Among the volunteers is 21-year-old Kalahala Nuerbaishan, a university student majoring in special education. Before taking up her post, she and the other volunteers completed two rounds of professional training. 
She shared that at the program, one boy under her care had been silent all day at first, but now he raises his hand to ask for tissues on his own. "Small progress like that gives me a great sense of accomplishment," the volunteer told the Global Times.
Lunchtime arrives. Accompanied by volunteers, the children wash their hands, line up and collect their meals. Some are already seated; others are still restless. Yet the special education teachers and volunteers remain patient, trying again and again to communicate with them.
In Shanghai, the most scenic stretch along the Suzhou Creek waterfront has been left for ordinary residents; the most advanced technology is being used to prepare three meals a day; and the most professional expertise is supporting the most vulnerable children. 
This metropolis, as many people living there told the Global Times, is interpreting the meaning of "cities are built by the people, for the people" in the quiet, everyday acts of care that speak the loudest.
。    “左滑右滑”让约会应用走向大众。如今，一批新的初创公司认准了新方向：下一代主流约会平台将不再只有源源不断的信息流，而是会承担帮你脱单的“神助攻”角色。                   图片来源：ILLUSTRATION BY PHILIP SMITH FOR FORBES                    原文标题：《Z世代创始人重新定义约会应用，摒弃滑动匹配模式》                    你愿意花15美元去赴一次约会吗？                    斯坦福大学退学生塞莱斯特·阿马东（Celeste Amadon）和阿舍·艾伦（Asher Allen）认为，这不过是一杯鸡尾酒的价钱。他们创立约会应用公司Known，正是基于这样的判断：Z世代单身人士厌倦了无休止的滑动匹配，愿意为更好的约会体验付费。                             Known联合创始人阿舍·艾伦（左）和塞莱斯特·阿马东（右）。图片来源：KNOWN                                        Known对新注册用户的引导流程是先使其与AI对话，体验类似于电话聊天，初衷是引导用户更自然地交谈，而不是在表格中输入答案。随后，这家总部位于旧金山的初创公司每次会向用户介绍一个潜在的匹配对象。如果双方都同意，应用会通过AI智能体为他们安排第一次约会，并向双方收费。                   单次约会就要15美元，听起来可能有些贵，但其他约会应用的费用也没有很便宜，比如Hinge的订阅费用每月在30至50美元之间，而Bumble的月费可能在40至近100美元之间。

B | 阿马东和艾伦认为现有约会应用的盈利动力与用户利益存在错位。

C | 他们认为，约会应用只应真正促成人们“奔现”，才有资格赚用户的钱。                   “我们认识的大多数单身人士似乎都在用约会应用，但他们不愿意为此付费，因为每个人都已意识到，这些应用的实际效果极差，”22岁的阿马东说。“使用一款不能帮你约到会的应用毫无意义。这样的产品会让你自我感觉糟糕，而人们不愿为让他们感觉糟糕的东西买单。

D | ”她说，该公司的“爽约率”低于1%。                   Forerunner Ventures管理合伙人尤里·金（Eurie Kim）于去年12月领投了Known一轮970万美元的融资，她表示，该公司按约会次数付费的模式修正了业内扭曲的激励机制。                   “在滑动匹配的模式下，一旦你找到了伴侣，就不再是平台的客户了，”金说。

E | “这就是老牌公司无法轻易转换模式的原因。要打破这个怪圈，必须打造一种全新的体验，重塑用户的社交行为和预期。”                              222联合创始人凯扬·卡齐米安（Keyan Kazemian）、阿尔曼·罗斯汉奈（Arman Roshannai）和达尼阿尔·哈希米（Danial Hashemi）。

F | 图片来源：222                                        多年来，在线约会承诺帮助用户获得更多人选资料、更多匹配机会和更多恋爱体验。但一批年轻的创始人正尝试重塑这类产品，因为如今的约会应用已不再像通往浪漫的路径，反而更像是另一种算法信息流，一切目的都是吸引用户不停滑动屏幕，而非帮助他们建立真实联结。                   另一家初创公司是总部位于纽约的社交平台222，该公司正尝试用团体晚餐来取代滑动匹配，每次根据性格适配度凑齐六人组成一个局。用户无需浏览个人资料或滑动屏幕筛选对象，只需填写一份性格问卷，随后就会收到一条团体盲约聚会的预约信息，活动的配置通常为三男三女。                   活动进行约一小时后，参与者会收到告知第二个地点的短信，他们可前往那里，结识当晚其他222小组活动的参与者。活动结束后，用户可以选择想再次见面的人（不管是作为朋友还是约会对象），222会为他们安排后续约会。这种现实世界的反馈也会用于训练222的内部匹配算法，不仅有助确定下次可以为用户介绍怎样的对象，还有助判断他们是否会喜欢晚餐、小酌或萨尔萨舞等活动。                   27岁的首席执行官凯扬·卡齐米安说，“如果我们不再与身边的人开展真实的社交互动——无论是邻居、同事还是潜在的恋爱对象，我们就失去了做人的意义。等你临终回顾一生时，绝不会觉得，‘我好庆幸，当初花了那么多时间滑手机，看了那么多有趣的TikTok视频。’这些到头来全都毫无意义。”                    222成立于2023年，源自Y Combinator的孵化项目。当时卡齐米安、首席运营官达尼阿尔·哈希米和首席技术官阿尔曼·罗斯汉奈还分别在南加州大学和加州大学尔湾分校就读，222就脱胎于他们的一个研究课题。他们将项目命名为“奇遇计划”，因为在他们看来，自己这一代人大多都没体验过那种不期而遇的奇妙缘分。哈希米说，他们想看看机器学习能否在不显刻意、不显功利化的前提下，预判人与人之间的社交适配度。

G | 早期测试在凯扬的后院举行，参与者填写调查问卷，边吃意大利面、喝酒边交流，并就他们有兴趣进一步了解的对象提供反馈。

H |                                        Z世代被广泛描述为最孤独的一代，尽管他们拥有的沟通渠道比过去所有时代的人都多。

I |                    2025年信诺集团的一项研究发现，67%的Z世代表示感到孤独，紧随其后的是千禧一代，为65%。与此同时，定义了过去十年约会活动的滑动匹配应用开始显现疲态：拥有Tinder、Hinge、Match.com和OkCupid的Match集团股价今年迄今已下跌约8%，而Bumble报告称第一季度收入下降14%至2.12亿美元，付费用户同比下降21%。该公司还表示，计划逐步淘汰其标志性的滑动匹配功能。

J |                    卡齐米安曾在Match.com工作，参与开发了引导聊得投机的用户线下见面的Dates功能。但卡齐米安表示，他看到的一个统计数据显示，超过80%的付费订阅用户从未在线下见过任何人。Match的一位发言人对此数据提出异议，称其不反映公司数据，并指出“去年美国超过一半的在线约会关系始于Match集团旗下的应用。”                    卡齐米安认为，问题在于主流约会应用即使不促成恋爱关系也能赚钱。而222的商业模式完全建立在人们真正走出门约会的基础上。

K | 用户每月支付22.22美元，可无限次参加平台的活动；除此之外，222还向帮助策划或举办其体验活动的当地场地、餐厅和活动主办方收费。对场地方来说，222的卖点是它能带来一群本就在寻找玩乐的去处，且愿意花钱的年轻人。                   目前，222每周有成千上万的用户在其17个市场参加体验活动，其中纽约是最大的市场。哈希米表示，公司年收入已达数百万美元，并接近现金流为正。                   Upfront Ventures普通合伙人马克·苏斯特（Mark Suster）在去年12月领投了222总额1010万美元的A轮融资。他认为，其模式的发展空间超越了约会范畴，还能解决年轻人大学毕业搬到大城市后社交圈狭窄的问题。                             Ditto联合创始人兼首席执行官艾伦·王（Allen Wang，音译）。图片来源：DITTO                    “他们不会停歇，直到确信自己做出了最好的AI驱动社交服务，能帮你和朋友安排聚会、增进彼此间的感情，”苏斯特说。“只不过约会的需求更迫切、更即时，是人们最愿意优先为之花钱的场景。”                    总部位于伯克利的初创公司Ditto也完全摒弃了滑动模式，尝试向用户提供“收到朋友的短信“”般的使用体验。

L | 伯克利退学生艾伦·王和埃里克·刘（Eric Liu，音译）于2025年创立这款应用，仅面向大学生。Ditto会通过短信发起联系。感兴趣的学生用学校邮箱注册，并填写一份问卷。每周三，Ditto会通过短信推送一个为其量身匹配的对象，并附上简短个人资料。如果双方都有意结识，Ditto会发送一个链接来协调日程，安排见面时间和地点，替用户包揽安排约会的繁琐工作。                   “我真的想为我们这代人做些事情，”Ditto首席执行官王说。“我们想重新引入线下约会的元素，不再不断下拉页面，不再左右滑动手机屏幕，而是面对面相处——喝杯咖啡，去农贸市场走走，在线下真正感受彼此间的化学反应。”                    王表示，Ditto在加州大学圣迭戈分校、伯克利分校、洛杉矶分校、南加州大学、密歇根大学和得克萨斯大学奥斯汀分校等学校拥有约15万用户。该服务目前免费，但公司透露，用户称愿意为每次约会支付约15至20美元。Ditto在2月筹集了920万美元，并表示自宣布融资以来，用户规模已增长五倍。由于学生暑假分散各地实习，公司正在尝试基于城市进行匹配。                                       这些初创公司进入的是一个竞争激烈的市场，由少数资金雄厚的玩家主导，这些巨头本身也在尝试更多线下和AI辅助的约会体验。                   Bumble的AI智能体“Bee”可为用户推荐匹配人选、提供聊天话题，相当于一个个性化的“神助攻”。Match集团现提供Tinder Events等功能，供用户浏览本地活动，并查看其他单身人士计划参加的活动。

M | Hinge的Date Ideas功能会为首次约会提供推荐方案，其Signals功能则识别高度活跃的用户，向其匹配对象表明他们有意认真发展一段关系（这项功能也会暴露你过去的匹配对象中有谁仍活跃在平台上，尽管这可能并非设计者有意为之）。                   一些尝试已开始显现效果：尽管股价下跌，Match集团的市值仍超过90亿美元，第一季度财报显示收入为8.64亿美元，同比增长4%。Tinder的注册量在3月份恢复同比增长，为两年来首次。Hinge的收入同比增长了28%。

N |                    但222、Known和Ditto的创始人笃定，下一代大行其道的约会平台不会来自那些仅尝试改造旧应用、以为这样就能适配新一代用户需求的公司，而是来自那些理解Z世代为何寻求新选择、新体验的人。

o |                    “这些公司的运营者注意力全在优化数字上，而不是重现美好的线下约会体验，”卡齐米安说。“我们这一代人中，有些人烦透了那些承诺帮你开启一段恋爱关系的产品，用它们只感到心累——这些人才是将真正解决问题的人。”                                        本文译自：          https://www.forbes.com/sites/sofiachierchio/2026/07/11/these-gen-z-founders-are-reinventing-dating-apps-without-the-swipe/                    文：Sofia Chierchio          翻译：Elaine          校对：Lemin                              福布斯中国独家稿件，未经许可，请勿转载。

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